Innovatives Mobile Marketing : kontextabhängige Kundenansprache mit Hilfe mobiler Portale
Stefan Figge
| Year of publication: |
2007
|
|---|---|
| Authors: | Figge, Stefan |
| Publisher: |
Hamburg : Kovač |
| Subject: | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Beziehungsmarketing | Relationship marketing | Individualismus | Individualism | Electronic Commerce | E-commerce | Theorie | Theory | Deutschland | Germany | Online-Marketing | Internet marketing | Direktmarketing | E-Mail | Kundenmanagement | Mobile Telekommunikation |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [verlagdrkovac.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIX, 358 S. graph. Darst. 210 mm x 150 mm, 510 gr. |
|---|---|
| Series: | Schriften zum Mobile Commerce und zur Mobilkommunikation. - Hamburg : Kovač, ISSN 1863-2831, ZDB-ID 2265071-4. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 2006 |
| ISBN: | 3-8300-2652-8 ; 978-3-8300-2652-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003383974