Insights from a review of the literature on cause marketing
| Year of publication: |
2006
|
|---|---|
| Authors: | Wymer, Walter ; Sargeant, Adrian |
| Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 3.2006, 1, p. 9-15
|
| Publisher: |
Springer |
| Subject: | Cause marketing | literature review | cause-related marketing | cross-sector alliances |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10008552347