INSIGHTS IN INTERNATIONALIZATION OF TOURISM FIRMS

The international dimension of tourism industry is becoming increasingly important and complex in the world of economy. Despite this increasing prominence little is known about the internationalization of tourism firms. This paper attempts to examine the concepts underpinning the notion of internationalization in light of today’s changes and challenges. In addition, it is our purpose to reflect on how the tourism firms could internationalize in an already “born global” world, where the “instantly international” outlook is becoming, nowadays, increasingly prevalent. Even though space does not permit a full approach, we hope to provide the necessary outline.