Insights, innovation, and analytics for optimal customer engagement

Samala Nagaraj

"This book is an attempt to study the emerging concept of customer engagement and investigating underlying theories, innovative ways, review of existing literature, engagement analytics and insights for marketers with reference to customer engagement"--

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Year of publication:	[2021]
Other Persons:	Nagaraj, Samala (ed.)
Publisher:	2020: Hershey, PA, USA : IGI Global, Business Science Reference
Subject:	Beziehungsmarketing \| Relationship marketing \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]
Published items:	13 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xx, 334 Seiten Illustrationen
Series:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-7998-3919-4 ; 978-1-7998-6864-4 ; 9781799839200 ; 978-1-7998-3920-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012254302