Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Year of publication: |
2022
|
---|---|
Authors: | Mo, Zhang ; Cong Phan The ; Sanyal, Shouvik ; Wanich Suksatan ; Apichit Maneengam ; Murtaza, Natasha |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 35.2022, 1,5, p. 5097-5113
|
Subject: | Corporate social responsibility | green investment | green marketing | market orientation | business performance | Unternehmenserfolg | Firm performance | Corporate Social Responsibility | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development | Unternehmensethik | Business ethics |
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