Insights into user engagement on social media : case study of a higher education institution
Year of publication: |
2020
|
---|---|
Authors: | Bonilla Quijada, María del Rocío ; Perea, Eva ; Olmo, José Luis del ; Corrons, August |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 30.2020, 1, p. 145-160
|
Subject: | higher education | marketing strategy | relationship | Social media | user engagement | Social Web | Social web | Hochschule | Higher education institution | Studierende | Students | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | E-Learning | E-learning |
-
Amer, Beverly, (2018)
-
Condie, Jenna Marie, (2018)
-
Wali, Andy Fred, (2018)
- More ...
-
Retos y oportunidades de las PYMES del sector de la moda en la era post COVID-19
Bonilla Quijada, María del Rocío, (2021)
-
Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío, (2021)
-
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío, (2022)
- More ...