Insights on international franchising : entry mode decision
Verónica Baena
| Year of publication: |
2013
|
|---|---|
| Authors: | Baena, Verónica |
| Published in: |
Latin American business review : journal of the Business Association of Latin American Studies (BALAS). - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1097-8526, ZDB-ID 1446446-9. - Vol. 14.2014, 1, p. 1-27
|
| Subject: | foreign entry mode choice | franchising | internationalization | Latin America | transaction cost theory | Franchising | Internationaler Markteintritt | International market entry | Lateinamerika | Transaktionskosten | Transaction costs | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Globalisierung | Globalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in span. und portug. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771561