Insincere flattery actually works : a dual attitudes perspective
Year of publication: |
2010
|
---|---|
Authors: | Chan, Elaine ; Sengupta, Jaideep |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 1, p. 122-133
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Meinungsforschung | Opinion poll |
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