Inspired to create : awe enhances openness to learning and the desire for experiential creation
Year of publication: |
October 2018
|
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Authors: | Rudd, Melanie ; Hildebrand, Christian ; Vohs, Kathleen D. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 5, p. 766-781
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Subject: | awe | emotions | experiential creation | learning | Emotion | Lernprozess | Learning process | Lernende Organisation | Learning organization | Lernen | Learning | Konsumentenverhalten | Consumer behaviour |
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