Inspiring cooperation and celebrating organizations : genres, message design, and strategies in public relations
Peter M. Smudde and Jeffrey L. Courtright
| Year of publication: |
2012 ; 1st ed
|
|---|---|
| Authors: | Smudde, Peter M. ; Courtright, Jeffrey L. |
| Publisher: |
New York, NY : Hampton Press |
| Subject: | Öffentlichkeitsarbeit | Industriesoziologie | Nachhaltigkeit | Public relations | Communication in organizations | Industrial sociology |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 232 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-61289-058-6 ; 978-1-61289-059-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009496116