Instagram celebrities and positive user responses : the mediating role of user "like"
Arash Ahmadi, Shahab Fakhimi and Yavar Ahmadi
| Year of publication: |
2022
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|---|---|
| Authors: | Ahmadi, Arash ; Fakhimi, Shahab ; Ahmadi, Yavar |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 5.2022, 1, p. 65-80
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| Subject: | Instagram celebrity | Instagram involvement | Promoted product information | Traditional celebrity | User “like” | Celebrity-Werbung | Celebrity endorsement | Social Web | Social web | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-01-2021-0002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013272731