Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Creating Your Profile -- Chapter 1 Installing Instagram -- Moving Instagram to the Launch Pad -- Installing on a Computer -- Installing on a Windows PC (sort of) -- Installing on a Mac (sort of) -- Installing on Instagram's Native Platform -- Installing on an iPhone -- Installing on an iPad -- Instagram Has Android Covered, Too -- No App? No Problem: Instagram Is on the Web -- Starting to Gram Instantly -- Starting Instagram on a computer -- Starting Instagram on a mobile device -- Chapter 2 Setting Up Your Profile -- Professional Profile Practices -- Choosing a name and username for your business -- Choosing a profile photo that attracts customers -- Writing a Bio That Draws in Followers -- Deciding what information to include -- Formatting your bio -- Using a call to action to drive website traffic -- Choosing a website link that encourages clicks -- Taking Advantage of a Business Profile Upgrade -- Connecting to a Facebook page -- Navigating your business profile -- Chapter 3 Hitting Your Target Audience -- Organizing Your Marketing Goals and Roles -- Assembling your Instagram team -- Determining your brand voice -- Envisioning your look -- Gathering Post Ideas -- Researching your competition -- Determining post content -- Creating a content calendar -- Evaluating third-party scheduling and analytics platforms -- Part 2 Creating Your Narrative -- Chapter 4 Taking and Posting Great Photos -- Taking Your Best Shot -- Improving Your Best Shot -- Applying a filter -- Tweaking with the editing tools -- Saving your changes (or not) -- Enriching Your Photo -- Describing your photo -- It's good to have options -- Posting Your Photos: Ta Da!.
