Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Year of publication: |
2022
|
---|---|
Authors: | Femenia-Serra, Francisco ; Gretzel, Ulrike ; Alzua-Sorzabal, Aurkene |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 89.2022, p. 1-14
|
Subject: | COVID-19 | Crisis communication | Influencer marketing | Influencers | Social media | Social media influencer | Tourism recovery | Social Web | Social web | Coronavirus | Tourismus | Tourism | Öffentlichkeitsarbeit | Public relations | Urlaubsverhalten | Holiday behaviour | Kommunikation | Communication | Krisenmanagement | Crisis management | Online-Marketing | Internet marketing |
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