Institut reklamy v modelirovanii potrebitelʹskogo povedenija v Rossii: gendernoe izmerenie : monografija
Ju.V. Prostotina ; otvetstvennyj redaktor zaslužennyj dejatel' nauki Rossijskoj Federacii, doktor filosofskich nauk, professor Ju. G. Volkov
| Year of publication: |
2019
|
|---|---|
| Authors: | Prostotina, Julija Viktorovna |
| Other Persons: | Volkov, Jurij Grigorʹevič (ed.) |
| Publisher: |
Rostov na Donu : Fond nauki i obrazovanija |
| Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Geschlechterrolle | Gender role | Russland | Russia |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 270 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | Russian |
| Notes: | In kyrillsicher Schrift Text russisch |
| ISBN: | 978-5-907125-63-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012063633