Extent: | 1 Online-Ressource (circa 68 Seiten) Illustrationen |
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Series: | LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft. - Bremen : LiM, ZDB-ID 2533806-7. - Vol. Nr. 59 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | German |
Other identifiers: | 10.26092/elib/1702 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011772451