Intangible assets, international experience and the internationalisation speed of retailers
Year of publication: |
2014
|
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Authors: | Mohr, Alexander T. ; Batsakis, Georgios |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 31.2014, 6, p. 601-620
|
Subject: | Intangible assets | Retailers | Speed | Empirical study | International business | Internationalization | International retailers | Resource based view | Knowledge based view | Home-region concentration | Immaterielle Werte | Einzelhandel | Retail trade | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Ressourcenorientierter Ansatz | Resource-based view | Internationaler Markteintritt | International market entry | Immaterielle Güter | Intangible goods | Internationale Geschäftsbeziehungen | Welt | World |
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