Integrated account management : how business-to-business marketers maximize customer loyalty and profitability
Mark A. Peck
| Year of publication: |
1997 ; 1. print.
|
|---|---|
| Authors: | Peck, Mark A. |
| Publisher: |
New York, NY [u.a.] : Amacom, American Management Assoc. |
| Subject: | Industriebetrieb | Direktmarketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 318 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8144-0333-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004337377