An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Surajit Bag, Shivam Gupta, Ajay Kumar, Uthayasankar Sivarajah
| Year of publication: |
2021
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|---|---|
| Authors: | Bag, Surajit ; Gupta, Shivam ; Kumar, Ajay ; Sivarajah, Uthayasankar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 92.2021, p. 178-189
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| Subject: | Artificial intelligence | Big data | Knowledge management | B2B marketing | Firm performance | Künstliche Intelligenz | Wissensmanagement | Unternehmenserfolg | B-to-B-Marketing | Business-to-business marketing | Big Data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2020.12.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491010