INTEGRATED BUSINESS STRATEGY AND ITS CONSTRUCTS: PILOT STUDY AT HOTELS IN MALAYSIA
Year of publication: |
2012
|
---|---|
Authors: | Saad, Shahrin ; Yahya, Khulida Kirana ; Pangil, Faizuniah |
Published in: |
Journal of Global Management. - Vol. 3.2012, 1, p. 34-42
|
Subject: | Hospitality Strategy | Business Strategy | Integrated Business Strategy and Hotel |
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