Integrated couponing : a process-based framework for in-store coupon promotion handling in retail
Axel Winkelmann
| Year of publication: |
2006
|
|---|---|
| Authors: | Winkelmann, Axel |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Kundenbindungsprogramm | Loyalty program | Deutschland | Germany | Lebensmitteleinzelhandel | Sales-promotion | Gutschein | Rabatt | Einzelhandelsbetrieb | Ablaufplanung | Marketingstrategie | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XIV, 258 S. graph. Darst 24 cm |
|---|---|
| Series: | Advances in information systems and management science. - Berlin : Logos-Verl., ISSN 1611-3101, ZDB-ID 2109593-0. - Vol. Bd. 28 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Münster (Westfalen), Univ., Diss., 2006 |
| ISBN: | 3-8325-1347-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003412133