Integrated CRM strategy to improve the satisfaction of mobile telephone customers
M. K. S. Sastry; Sanjay Ramsingh
Year of publication: |
2011
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Authors: | Sastry, M. K. S. ; Ramsingh, Sanjay |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 5.2011, 1, p. 46-57
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Subject: | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Kundenzufriedenheit | Customer satisfaction |
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