Integrated marketing communication in tourism, an analysis : case study, Muntenia and Oltenia
Year of publication: |
2013
|
---|---|
Authors: | Stǎncioiu, Aurelia-Felicia ; Botoş, Andreea ; Orzan, Mihai ; Pârgaru, Ion ; Arsene, Octavian |
Published in: |
Theoretical and applied economics : GAER review. - Bucureşti : AGER, ISSN 1841-8678, ZDB-ID 26409707. - Vol. 20.2013, 6, p. 7-34
|
Subject: | Tourismusmarketing | Tourismusregion | Destinationsmanagement | Walachei | Rumänien |
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