Integrated marketing communication : making it work at a strategic level
Philip J. Kitchen and Inga Burgmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Kitchen, Philip J. ; Burgmann, Inga |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 4, p. 34-39
|
| Subject: | Branding | Communications practice | IMC | Managerial guidelines | Marketing communications theory | Review paper | Markenführung | Brand management | Marketingmanagement | Marketing management | Kommunikation | Communication | Marketing | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011407019