Integrated marketing communication : making it work at a strategic level
Year of publication: |
2015
|
---|---|
Authors: | Kitchen, Philip J. ; Burgmann, Inga |
Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 4, p. 34-39
|
Subject: | Branding | Communications practice | IMC | Managerial guidelines | Marketing communications theory | Review paper | Marketingmanagement | Marketing management | Markenführung | Brand management | Kommunikation | Communication | Werbung | Advertising | Marketing |
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