Integrated marketing communication measurement and evaluation
Michael T. Ewing
| Year of publication: |
2011
|
|---|---|
| Authors: | Ewing, Michael |
| Published in: |
The evolution of integrated marketing communications : the customer-driven marketplace. - London [u.a.] : Routledge, ISBN 978-0-415-66892-7. - 2011, p. 29-43
|
| Subject: | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Werbung | Advertising | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009232922