Integrated marketing communications : a primer
Philip J. Kitchen and Patrick de Pelsmacker
| Year of publication: |
2004
|
|---|---|
| Authors: | Kitchen, Philip J. ; Pelsmacker, Patrick de ; Pelsmacker, Patrick de |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | USA | United States |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIII, 193 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references and index Scene setting : theory and practice -- Integrated marketing communications -- Advertising -- Sales promotion -- Direct marketing -- Marketing public relations -- Sponsorship -- E-communications -- Relationship marketing 0407 |
| ISBN: | 0-415-31420-8 ; 0-415-31421-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001870533