Extent: | 1 Online-Ressource (23 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Camilleri, M. A. (2018). Integrated Marketing Communications. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 5 pp. 85-103). Cham, Switzerland: Springer Nature Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments December 1, 2017 erstellt |
Classification: | M00 - Business Administration and Business Economics; Marketing; Accounting. General ; M1 - Business Administration ; M3 - Marketing and Advertising ; M31 - Marketing ; M37 - Advertising ; Z3 - Tourism Economics ; z30 ; z32 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012907538