Integrated marketing communications
Year of publication: |
2009
|
---|---|
Authors: | Hughes, Graham |
Published in: |
Exploring public relations. - Harlow : FT Prentice Hall, ISBN 978-0-273-71594-8. - 2009, p. 498-516
|
Subject: | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management |
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