Integrated marketing communications in advertising and promotion
Terence A. Shimp
| Year of publication: |
2010 ; 8. ed., internat. ed.
|
|---|---|
| Authors: | Shimp, Terence A. |
| Publisher: |
[Mason, Ohio] [u.a.] : South-Western, Cengage Learning |
| Subject: | Werbung | Advertising | Verkaufsförderung | Sales promotion | Direktmarketing | Direct marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 668 S. Ill., graph. Darst. 28 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-324-66531-4 ; 0-324-66531-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003817018