Integrated marketing communications in advertising and promotion
Terence A. Shimp
| Year of publication: |
2010 ; 8. ed., internat. ed.
|
|---|---|
| Authors: | Shimp, Terence A. |
| Publisher: |
[Mason, Ohio u.a.] : South-Western |
| Subject: | Integriertes Management | Marketing | Kommunikation | Sales promotion | Communication in marketing | Advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 668 S. : Ill., graph. Darst. 26cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-66531-8 ; 978-0-324-66531-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004933363