Integrated marketing communications in risk and crisis contexts : a culture-centered approach
Robert S. Littlefield, Deanna D. Sellnow, and Timothy L. Sellnow
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Littlefield, Robert S. ; Sellnow, Deanna D. ; Sellnow, Timothy L. |
| Publisher: |
Lanham : Lexington Books |
| Subject: | Marketingmanagement | Marketing management | Risikomanagement | Risk management | Krisenmanagement | Crisis management | Interkulturelle Beziehungen | Cross-cultural relations |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ix, 200 pages Illustrationen 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages 173-190) and index Situating culture and integrated marketing in risk and crisis communication -- The cultural imperative in risk and crisis communication best practices -- Building the cultural model of risk and crisis communication -- The IDEA model of instructional risk and crisis communication -- The culture-neutral approach -- The culturally sensitive approach -- The culture-centered approach -- Implications of emphasizing culture in risk and crisis communication -- The need for an ethical framework -- Future directions for situating culture in risk and crisis communication. |
| ISBN: | 1-7936-1877-1 ; 978-1-7936-1877-1 ; 978-1-7936-1879-5 ; 1-7936-1879-8 ; 978-1-7936-1878-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013533234