Integrated media for public relations of promoting a local product to global markets : a case analysis on Thai food
Cherdpong Kheerajit, Sarinya Paisarnsombat, Narong Sompong
| Year of publication: |
2019
|
|---|---|
| Authors: | Kheerajit, Cherdpong ; Paisarnsombat, Sarinya ; Sompong, Narong |
| Published in: |
International journal of economic policy in emerging economies. - Genève : Inderscience Enterprises, ISSN 1752-0452, ZDB-ID 2449908-0. - Vol. 12.2019, 2, p. 190-197
|
| Subject: | Thai cuisine | media development | media evaluation | Thailand | Öffentlichkeitsarbeit | Public relations | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012104404