Integrated model of marketing quality (MARKET-Q) in the b-to-b sector
Carsten Baumgarth
| Year of publication: |
2008
|
|---|---|
| Authors: | Baumgarth, Carsten |
| Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 2374449-2. - Vol. 2.2008, 1, p. 41-57
|
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Produktqualität | Product quality | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003643789