Integrated model of marketing quality (MARKET-Q) in the b-to-b sector
Carsten Baumgarth
Year of publication: |
2008
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Authors: | Baumgarth, Carsten |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 23744492. - Vol. 2.2008, 1, p. 41-57
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