Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably

by Claus Tintelnot

Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).

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Alternative title:	Integriertes Produkt- und Vertriebsmanagement im B2B
Year of publication:	2023
Authors:	Tintelnot, Claus
Publisher:	2023.: Wiesbaden : Springer Fachmedien Wiesbaden 2023.: Wiesbaden : Imprint: Springer
Subject:	Book Marketing B2B \| Book Distribution B2B \| Integrated product and sales management \| Industrial Goods Marketing \| Industrial products in need of explanation \| Capital goods \| B-to-B-Marketing \| Business-to-business marketing \| Verkauf \| Selling \| Lieferantenmanagement \| Supplier relationship management \| Industrie \| Manufacturing industries \| Vertrieb \| Physical distribution \| Produktivität \| Productivity \| Industriegüter \| Industrial goods \| Marketing \| Marketingmanagement \| Marketing management \| Business-to-Business-Marketing \| Produktmanagement \| Vertriebsorganisation \| Integriertes Management

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Extent:	1 Online-Ressource (XVI, 303 p. 196 illus., 193 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-658-42227-1 ; 978-3-658-42226-4 ; 978-3-658-42228-8
Other identifiers:	10.1007/978-3-658-42227-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014444010