Integrating adaption and standardisation in international marketing : the AdaptStand modelling process
Demetris Vrontis
| Year of publication: |
2001
|
|---|---|
| Authors: | Vrontis, Demetris |
| Publisher: |
Manchester : Manchester Metropolitan Univ., Business School |
| Extent: | 37 Bl graph. Darst |
|---|---|
| Series: | Manchester Metropolitan University Business School working paper series. - Manchester : [Manchester Metropolitan University Business School], ISSN 1471-857X, ZDB-ID 2951277-3. - Vol. 01/17 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. Bl. 36 - 37 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001638086