Integrating brand, retailer and end-customer perspectives
Year of publication: |
2009
|
---|---|
Authors: | Glynn, Mark S. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 9.2009, 1, p. 137-140
|
Subject: | Markenartikel | Brand | Einzelhandel | Retail trade | Verbraucher | Consumers | Konsumgüterindustrie | Consumer goods industry | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management |
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