Integrating distribution strategy and tactics : a model and an application
V. Kasturi Rangan and Ramchandran Jaikumar
| Year of publication: |
1991
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|---|---|
| Authors: | Rangan, V. Kasturi |
| Other Persons: | Jaikumar, Ramchandran (contributor) |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 37.1991, 11, p. 1377-1389
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| Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001115796