Integrating distribution strategy and tactics : a model and an application
Year of publication: |
1991
|
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Authors: | Rangan, V. Kasturi |
Other Persons: | Jaikumar, Ramchandran (contributor) |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 37.1991, 11, p. 1377-1389
|
Subject: | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Preismanagement | Pricing strategy | Theorie | Theory |
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