Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour
Khan Md Raziuddin Taufique
| Year of publication: |
2022
|
|---|---|
| Authors: | Khan Md. Raziuddin Taufique |
| Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 28.2022, 3, p. 272-290
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| Subject: | Attitude-behaviour | emotional appeal | environmental sustainability | green marketing | marketing communications | Emotion | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Corporate Social Responsibility | Corporate social responsibility |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1866645 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013371015