Integrating general and local context-dependent factors into a framework for analysing business sectors in Bottom-of-the-Pyramid emerging markets
Year of publication: |
2021
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Authors: | Broeksma, Maaike ; Pennink, Bartjan |
Published in: |
Central European review of economics and management : CEREM. - Wrocław, Poland : WSB University in Wroclaw, ISSN 2544-0365, ZDB-ID 2969401-2. - Vol. 5.2021, 2, p. 85-118
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Subject: | Bottom-of-the-Pyramid (BoP) | multinational enterprises (MNEs) | emerging markets | market entry | business sector analysis | context dependency | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Auslandsinvestition | Foreign investment | Markteintritt | Market entry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.29015/cerem.913 [DOI] |
Classification: | f63 ; L11 - Production, Pricing, and Market Structure Size; Size Distribution of Firms ; I30 - Welfare and Poverty. General ; O12 - Microeconomic Analyses of Economic Development |
Source: | ECONIS - Online Catalogue of the ZBW |
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