Integrating machine learning, modularity and supply chain integration for Branding 4.0
Ye Yan, Suraksha Gupta, Tana Cristina Licsandru, Klaus Schoefer
| Year of publication: |
2022
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|---|---|
| Authors: | Yan, Ye ; Gupta, Suraksha ; Licsandru, Tana Cristina ; Schoefer, Klaus |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 136-149
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| Subject: | Branding 4.0 | Machine learning | Process modularity | Product modularity | Supply chain integration | Lieferkette | Supply chain | Künstliche Intelligenz | Artificial intelligence | Modularisierung | Modularity | Markenführung | Brand management | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.04.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326934