Integrating marketing and management planning for outstanding visitor experiences in a turbulent era : the case of Plitvice Lakes National Park
Stephen F. McCool, Paul F. . Eagles, Ognjen Skunca, Vesna Vukadin, Charles Besancon, and Andjelko Novosel
| Year of publication: |
2021
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|---|---|
| Authors: | McCool, Stephen F. ; Eagles, Paul F. J. ; Skunca, Ognjen ; Vukadin, Vesna ; Besancon, Charles ; Novosel, Andjelko |
| Published in: |
Mediterranean protected areas in the era of overtourism : challenges and solutions. - Cham, Switzerland : Springer, ISBN 978-3-030-69192-9. - 2021, p. 221-240
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| Subject: | Marketing and management planning | Visitor experience | Plitvice Lakes National Park |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-69193-6_11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512899