Integrating nonmarket and market resources, strategy and performance in Chinese enterprises : a review of the field and a resource-based empirical study
Year of publication: |
April 2016
|
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Authors: | Wu, Wei ; Zhao, Xuan ; Li, Mei ; Warner, Malcolm |
Published in: |
Asia Pacific business review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1360-2381, ZDB-ID 1354763-X. - Vol. 22.2016, 2, p. 220-237
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Subject: | Asia | China | nonmarket and market strategies | nonmarket and market performance | PRC | resource-based view | RBV | structured equation model | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Asien | Strukturgleichungsmodell | Structural equation model |
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