Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
editors: Jacob Goldenberg, Juliano Laran, Andrew Stephen
| Alternative title: | AMA educators proceedings volume 29 |
|---|---|
| Year of publication: |
[2018]
|
| Other Persons: | Goldenberg, Jacob (ed.) ; Laran, Juliano (ed.) ; Stephen, Andrew (ed.) |
| Institutions: | Winter Marketing Academic Conference <2018, New Orleans, La.> ; American Marketing Association (issuing body) |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | USA | United States | Welt | World | 2018 |
| Extent: | 457 Seiten in verschiedenen Seitenzählungen Illustrationen |
|---|---|
| Conferences: | Winter Marketing Academic Conference ; (New Orleans, Louisiana, USA) : 2018.02.23-25 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enthält zahlreiche Beiträge |
| ISBN: | 978-1-5108-6097-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011900987