Integrating producers at the base of the pyramid with global markets : a market learning approach
Year of publication: |
December 2015
|
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Authors: | Adekambi, Souleïmane A. ; Ingenbleek, Paul T. M. ; Trijp, Hans van |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 23.2015, 4, p. 44-63
|
Subject: | base of the pyramid | supply chains | export market integration | market learning | developing and emerging countries | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Lieferkette | Supply chain | Marktintegration | Market integration | Internationales Marketing | International marketing | Multinationales Unternehmen | Transnational corporation |
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