Integrating soft factors into the assessment of cooperative relationships between firms : accounting for reputation and ethical values
Year of publication: |
2010
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Authors: | Hirsch, Bernhard ; Meyer, Matthias |
Published in: |
Business ethics : a European review. - Chichester : John Wiley & Sons Ltd, ISSN 0962-8770, ZDB-ID 1150887-5. - Vol. 19.2010, 1, p. 81-94
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Subject: | Unternehmenskooperation | Inter-firm cooperation | Firmenimage | Corporate reputation | Unternehmensethik | Business ethics | Transaktionskosten | Transaction costs | Theorie | Theory |
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