Integrating strategy, industrial product innovation and marketing research
Year of publication: |
1988
|
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Authors: | Rosenberg, Richard D. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 5.1988, 3, p. 199-211
|
Subject: | Marktforschung | Market research | Innovation | Marketingmanagement | Marketing management |
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