Integrating the voice of customers through call center emails into a decision support system for churn prediction
Kristof Coussement; Dirk Van den Poel
Year of publication: |
2008
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Authors: | Coussement, Kristof ; Van den Poel, Dirk |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 45.2008, 3, p. 164-174
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Subject: | Management-Informationssystem | Management information system | Callcenter | Call centre | Beziehungsmarketing | Relationship marketing |
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