Integrating transactional and relational exchange into the study of exchange orientation in customer relationships
Aurélia Lefaix-Durand; Robert Kozak
| Year of publication: |
2009
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|---|---|
| Authors: | Lefaix-Durand, Aurélia ; Kozak, Robert |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 25.2009, 9/10, p. 1003-1025
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| Subject: | Lieferantenmanagement | Supplier relationship management | Holzindustrie | Timber industry | Kanada | Canada | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902415