An integration of customer value and customer relationship in urban centres and peripheries : research implications for business practice and business studies
Rasa Smaliukiene, Svajone Bekesiene, Gabriele Lipciute
| Year of publication: |
2020
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|---|---|
| Authors: | Smaliukiene, Rasa ; Bekesiene, Svajone ; Lipciute, Gabriele |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 25.2020, spec.issue, p. 43-61
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| Subject: | customer value | customer relationship management | geographic segmentation | urban factor | business practice | business studies | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30924/mjcmi.25.s.5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012421927