Integration motivation - Direct marketers know how effective integrated campaigns can be; that's why they're working so hard to maximize the Web's potential.
| Year of publication: |
2001
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|---|---|
| Published in: |
Business marketing. - Chicago, Ill. : Crain Communications, ISSN 0745-5933, ZDB-ID 831682. - 2001 (16.07.), p. 19-24
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